Monday, 19 April 2010
Tuesday, 9 February 2010
SHERLOCK HOLMES: Game
1. This style of gameplay has most probably been chosen because it gives the target audience a chance to choose a favourite character. This means that they are actively consuming the media and taking part in it by bonding with the characters as opposed to passively consuming the media. This ties in well with the character posters which also focus on a particular segment of the demographic for each.
2. This is the most used social networking site used internationally at the present time, so by operating it on here the majority of people will be able to access it. It is also extra publicity because people playing on the game may not have been particularly interested in Sherlock Holmes before but are merely playing it because other people have been. This is brilliant marketing because it is from fellow peers.
Friday, 5 February 2010
SHERLOCK HOLMES: Website
1. The word ‘legendary’ is used in order to imply to the target audience that, although this is a new adaptation, it has kept the famous features of the book and the Sherlock Holmes character. The word ‘new’ provokes the demographic to wonder what Guy Ritchie, the director, has done in order to make this film better than the previous adaptations. There were a lot of pre-conceptions about the film beforehand so this may have either made settled people’s minds as to what the film is about or provoked even more interest.
2. This is It! – Michael Jackson, The Dark Knight – Batman, Spiderman – Spiderman
3. Yes it confirms the genre of the film when it talks about fighting. This implies that it is based more towards men who enjoy more action films. However by mentioning the love interests of both Holmes and Watson, the marketing department have also aimed the film towards women who are more likely to watch romantic/chick flick films. By targeting the film at both men and women, the film easily establishes a family film heading.
4. The order is decided upon two different factors: who is the most important character in the film and who holds the most public interest. The most important character takes priority here due to the fact that Sherlock Holmes is obviously the biggest character in the film.
5. People interested about going to see the film (the demographic) as well as film critics will be usually interested in reading the synopsis. People who don’t know the full story of Sherlock Holmes may also be interested. Synopsises could also be found in newspaper, magazine, cinema website or even Wikipedia. I probably wouldn’t use the synopsis to decide whether or not I went to see a film or not because, compared to trailers, they do not really provide much of an impact. I wouldn’t ever really read a synopsis of a film; the trailer would much more likely make me want to go and see a film.
6. A trailer is the first thing you come to on the website and this initially stirs interest in the viewer. Games have been added because one main area of the target audience – boys – would be very interested in playing games and it would certainly appeal to them.
7. The word ‘gallery’ is also used in a museum or a theatre or cinema.
8. Character posters will focus on one certain area of the demographic. For example, by using Rachel McAdams and Jude Law on their own character posters then their individual fan bases are attracted whereas if all the posters were purely with Robert Downey Jr. then only one segment may be attracted. Different posters will also promote different aspects of the film such as action shots, characters and certain scenes.
9. People who are interested in the film or fans of the books of Sherlock Holmes will also probably download them. Also film buffs may download them too as that is what interests them.